Welcome!
About Me
I am currently a Ph.D. Candidate in Management Information Systems at the University of Georgia. I previously earned a Bachelor of Business Administration (double majored in Information Systems and Finance) at the Hong Kong University of Science and Technology.
My primary research interests are recommendation systems and social network analysis. Under the direction of Dr. Elena Karahanna, my dissertation focuses on the social recommendation system and its effects on consumer preference similarity. At three different levels, my dissertation examines this new type of recommendation system's effects on homogenizing or diversifying consumer preferences under different social network contexts. The propositions and hypotheses in my dissertation will be tested using two rich sets of archival data.
My second stream of research focuses on Green IS and Energy Informatics. With Dr.Richard Watson and Dr. Marie-Claude Boudreau, I am examining the impact of organization's sustainability information on its future sustainability performance. We are also conducting studies on how organizations can use information systems to manage and optimize the energy flows in the organization.
My teaching interests include business intelligence, system analysis and design, Java programming, and database management. I have taught two senior level courses in four semesters at the University of Georgia.
Contact Information:
Seth Li
Ph.D. Candidate
Department of MIS
University of Georgia
Athens, GA 30602
Phone: 706-202-6849
Email: siyuan@uga.edu
Curriculum Vitae:
Research Agenda:
Teaching Evidence: